Branding - Web Design - Packaging - Social Media
Blume Botanicals
Blume Botanicals is a natural perfume and body care brand that captures the essence of tropical plants and flowers. It celebrates the raw, unfiltered beauty of nature. Blume Botanicals embodies holistic wellness through all-natural, cruelty-free fragrances crafted to evoke the magic of the tropics and the connection between scent and self-care. This concept idea came from my interest in wellness and natural self-care, as well as living among lush plants, and vibrant flowers in the tropics for the past few years. I wanted to create a brand that offers scents and products that not only make you feel beautiful but are also good for your mind, body, and spirit. For this project, I created a brand identity, advertising posters, business cards, and website design. My goal was to create a brand that feels very grounding, natural, and elegant and to capture the essence of tropical plants that make the base of each product.